6 Reasons why Enrollment Plans Fails

But before we start to go into Enrolment Boosters, I think it is important to consider why school enrollment and marketing plans fail. From what I have experienced in my work with schools, there are at least seven main reasons why enrollment and marketing plans fail:

#1—You Don’t Have a Plan

The first reason is really that simple and it is the most common one. Most school leaders don’t have a written enrollment and marketing plan highlighting their goals, strategies and tactics.

Most school Owners do not have a target of their enrolment. Everytime you aim at nothing, you will hit all time.

Why not say you want you school enrolment to move from 200 to 300 next sessions, or you want enrolment to grow by 20%, 30% 0r even 100%.

A man with a plan is a man on a mission, a man on a mission is a man of accomplishments. Francis Uzor (JP).

What’s your forecast.

Signup to the best sxhool Mangement Software Signup Now

#2—Who are your Target

I see schools send out staff with handbills to share around, and they move from street to street sharing handbills to every Tom Dick and Harry.

Many people don’t have a strategic way of meeting their prospective clients.

Whether it’s direct mail or the “key” billboard in town, board and committee members have many ideas of what should be done. However, the ideas are typically presented in a “shotgun” approach with the hopes of spraying your limited resources rather than hitting a specific target through a strategic plan.

#3—Poor Leadership

Being a school Proprietor/Proprietress does not confer leadership qualities on you. Leadership is an art that must be learnt conscious through study and experience. Get mentors who have proven results in Leadership.

The head of school should be involved in the enrollment and marketing effort. In my coaching work with schools, I always prefer that the head of school is involved in my meetings with the admissions and marketing team.

The head of school should be interested and engaged in the strategies that will drive the tuition revenue and enrollment at the school. In fact, the school’s enrollment can rise or fall based on the leadership.

#4—Your Plan is only in your shelf

A good plan is one that is referenced on a regular basis. If it sits on the shelf, then it likely won’t provide much help along the way. A plan is no good if it isn’t reviewed and revised along the way. It must be utilized often.

#5—No Time to Plan

I hear this excuse a lot. I realize that we are all very busy and often wear multiple hats in our schools.

A typical excuse by administrators is that there isn’t a time to plan. One of the most important uses of your time is to set aside time plan.

In fact, while there are still a few weeks left before the new school year begins, you should take time away from the office to plan. It won’t get done unless you set aside time to do it.

#6—No Accountability or Direction

There can not be accountability where there is no plan.

Admissions and marketing directors must have accountability and direction for plans to succeed. This requires regular meetings with the head of school to review what has been accomplished and to discuss the upcoming strategies.

Do any of these reasons resonate with you? Have you used any of these at your school?

What do you need to do to implement an enrollment and marketing plan in your schoolL

Signup to the best sxhool Mangement Software Signup Now