Effective Digital Marketing Strategies for Schools

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Effective Digital Marketing Strategies

It may come as no surprise that the marketplace has become increasingly more digital as technology continues to evolve.

According to Forbes, 82% of consumers conduct research online. And, Tech Crunch reports that 79% of people shop online. This includes parents searching for good schools to enroll their kids

What is Digital Marketing

A digital marketing strategy is a marketing plan for your school that draws on insights from almost every department within the school to design and implement seamless brand communications across every digital channel.

Popular digital marketing channels include organic search, paid search, social media, Website and email.

But digital technology is evolving at a rapid pace, and taking everything else with it. An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015.

WHAT THE CHART MEANS

More and more small businesses are going to be implementing digital marketing tactics to effectively reach and engage their target consumers online.

YOUR SCHOOL CANNOT AFFORD TO LAG BEHIND

BENEFITS OF DIGITAL MARKETING

Using digital marketing tactics is the most cost-effective way to market your business.

Digital marketing is the most measurable form of marketing. Using Analytics
You to target your ideal buyers.

Your customers are on social media, and digital marketing helps you reach them.
SEO and local SEO helps you reach more qualified buyers online.
Digital marketing helps you connect with mobile customers.

7. Digital marketing levels the playing field, allowing your business to be more competitive.

Effective Strategies for Digital Marketing

Email Marketing

Email marketing is already a great tool for generating more leads than possible through any other marketing method. You can also increase your sales and conversion rates.

If you’re already suffering from overspending on other digital marketing, email marketing is one of the most affordable methods out there. In some cases, it’s free, unless using outsourced services.

Getting emails of parents can help you reach them with current developments in your school and help them refer you. If parents can get the results of their children directly sent to their emails, this can wow them into referring your school.

Now that most parents get emails directly on their phones, email marketing is key.

Email marketing ultimately helps you shorten your sales cycles when using compelling content.

Social Media Marketing

There is hardly anybody who is not on the social media. These may include Facebook, whatsapp, Instagram, pinterest, youtube etc.

The beauty of social media is that you can target your audience in posts. You can write a post and change the settings for people of an age group, location, interest or any other category to read it. Advertising on social media puts your school in good light.

You can also pay to boost your post

Business Automation

With 91% of successful businesses now saying automation is very important to their success, you can get a vision of what the present and future of marketing is

Automating your school activities such as finance, results etc will help you reach larger and contemporary people.

Automating marketing content directly to your contact list helps you integrate your marketing all in one place rather than using disparate sources.

What’s most important with automation is to keep your content consistent across all channels to avoid brand confusion.

Video Marketing

Recent statistics show 87% of all online marketers now use video content of some sort.

When you can tell a compelling story about your school and upload it on your website and prove you can solve pain points of parents, you have a can’t-miss formula.

Successful video marketing can mean behind-the-scenes tours of your school, or testimonials to show the human side of your brand. This means paying attention to one major trend in video marketing: Storytelling.

More personalized video has become a norm lately, or at least ones directly addressing pain points of targeted viewers. The same goes with making your business look more human.

It’s also smart to keep your videos as short as possible, if not in a series. Attention spans are as short as ever, and you’ll need to tell your story in a compact way with a compelling hook.

Responsive Web Design

Reaching parents by mobile is more or less the standard now, and that’s going to go on into the coming decade.

Making your school website conform to mobile screens is one of the most essential parts of digital marketing. The only way you can make this work successfully is through responsive web design. Here you need professional.

While you’ll have to work with a web designer to make this work, you’ll want an SEO expert for another aspect of RWD. AMP (or Accelerated Mobile Pages) is a new open-source code helping to make mobile web pages load faster.

Google gives precedence to websites using this, so take it seriously. It’s especially useful if you have a publishing site or post content to your website on a regular basis.

SEO

There isn’t anything more important to digital marketing than SEO, something that might still mystify you in its ongoing complexity. While it’s true Google’s algorithms can still become confusing, you can better grasp how it works when you work more with the concept.

It’s always better to have an expert to manage SEO for you if you want to truly succeed. While you can learn some basics, you’ll want someone who’s worked in it a while to fully help you realize the best strategies.

HOW TO MAXIMISE DIGITAL MARKETING